Today may be the enemy of your tomorrow.
In your business and perhaps your life, the tomorrow that
you desire and envision may never come to pass if you do not
end some things you are doing today. For some people, that is
clear and easy to execute. They end the things that are holding
them back. For others, it is more difficult. This book is about
that problem and how to get the results you desire by ending
the things whose time has passed.
In it you will see that endings are a natural part of the
universe, and your life and business must face them, stagnate,
or die. They are an inherent reality. You will also see that there
are different kinds of endings and that learning how to tell one
from the other will ensure some successes and prevent many
failures and much misery, ending substantial pain and turmoil
that you or your business may now be encountering.
You will learn that there are reasons why you may not see
the endings that are right in front of you, and reasons why you
have been unable to execute the ones that you do see but feel
paralyzed to deal with. But more than learning to see them,
you will also find successful strategies for dealing with them.
And you will find that there is hope for some people and
some business problems that seem hopeless to you now, but
the problem has been in misdiagnosing what there’s hope for
and where there’s none, and in mistaking which tactics will not
help realize that hope and which ones will.
All in all, my hope is that you will be comfortable and
confident in seeing, negotiating, and even celebrating some
endings that may be the door to a future even brighter than you
could have imagined.