'If you want to know anything about how music surfaces today, how to find it, or how to create it, you will find what you need right here.' Joseph Menn, Washington Post writer
'One of the best music books of the year.' – Neil McCormick, Daily Telegraph
For the first time in history, almost every song ever recorded is available instantly. Everywhere.
This book charts what music’s dazzling digital revolution really means for fans and artists. As a former data guru at the world’s biggest streaming service, Spotify, Glenn McDonald reveals:
What the tech giants know about you
How they serve up your next song
Whether fans can cheat the algorithm
Whether jazz is dead and ASMR is the new punk
Your chances of becoming a rock star

Having analysed the streams of 500 million people, McDonald explores what the data tells us about music and about ourselves, from the secrets of russelåter in Norway to Christmas in the Philippines.

Statistically, you have not yet heard your lifetime’s favourite song. This book will take you on a voyage of discovery through music’s fast-flowing new waters.
10 bonus playlists of wonder included!
About the Author
Glenn McDonald is expertly placed to provide a comprehensive picture of the global music industry in the 2020s.
Growing up in 198Os and 1990s America, he was an obsessive collector of physical music – CDs and vinyl albums. But he soon realised the revolutionary power of digital media to make songs more widely accessible.
He started working at the US music intelligence startup The Echo Nest, which was acquired by Spotify – and he became Spotify's 'Data Alchemist.' His website Every Noise at Once (everynoise.com) is an unprecedented computational map of the world’s music genres.